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Civic body releases logo for clean city drive

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The Hindu     22.11.2017

Civic body releases logo for clean city drive

Tiruchi Corporation Commissioner N. Ravichandran releasing the logo for ‘Clean Tiruchi’ drive on Tuesday.Photo: A. Muralitharan  

It will be featured on all material on the Corporation’s clean city initiatives

The Tiruchi City Corporation (TCC), which has set a target to improve its clean city ranking (Swachh Survekshan-2018) from the current sixth position, has released a logo for its clean city campaign.

The logo will be featured on all correspondence, pamphlets, posters and awareness material on the clean city initiatives. Besides the image of Mahatma Gandhi’s spectacle, which is the symbol of Swachh Bharat Mission (SBM) of the Central government, an image of Rockfort temple, an iconic symbol of Tiruchi, and a person cleaning with a broom figure on the logo.

N. Ravichandran, Special Officer cum Commissioner, who released the logo, said it was aimed at creating awareness among the citizens of Tiruchi to cooperate with the civic administration in making the city the No. 1 cleanest city in the country. All letters, correspondence and awareness materials of the clean city campaign would bear the logo.

“We can achieve the No. 1 rank only with the active participation of citizens. I hope the clean city campaign will create a sense of eagerness among the citizens on improving Tiruchi’s national ranking,” Mr. Ravichandran told The Hindu .

He said the Corporation had appointed Mylswamy Annadurai, Director, ISRO Satellite Centre, Bengaluru, as its brand ambassador for the campaign. It would enable the Corporation to take forward the agenda of reaching out to the citizens on all aspects of the campaign.

Mr. Ravichandran said the Corporation had ordered 85 small load carriers at a cost of Rs. 4.5 crore for streetwise garbage collection. Each vehicle would cost Rs. 5.20 lakh. The vehicles were set to be delivered shortly, taking the number of light weight load carriers to 140 from 55. The new vehicles would gradually replace the hired load carriers.