According to a press release, the initiative is expected to create consumer awareness about recycling of used beverage cartons.

Collaborative effort

Dunzo will be the logistics partner by providing free doorstep pick-up of used cartons.

Used
cartons will be sorted by women at the non-governmental organisation
Arpanam Trust, which will help them with their livelihood. The collected
cartons will be recycled into useful items and donated to
less-privileged communities, in consultation with the Greater Chennai
Corporation.

Special bins have been placed at all drop-off points across the city.

As
part of this city-wide campaign, consumers will now have over 20
deposit points for their used beverage cartons at various retail stores
across the city.

All collection centre details will be available at http://www.takemebackcampaign.com, according to the press release.