This time the civic body will carry out the joint drive with the help of the officials of the revenue and engineering sections.

The civic body has decided to strengthen its ongoing drive following
complaints from public about the problem faced due to the installments
of such hoardings .

The civic body had removed unauthorised
advertisements and hoarding four months ago, but the advertisements
reappeared after some days especially at Kozhikode Beach, in front of
the Model School, Mavoor Road, Bypass, Palayam Subway, Mananchira and
major junctions in the city.

City corporation secretary B K
Balaraj said that the problem is that since the civic body had entrusted
a contractor to levy the advertisement fee, the officials are finding
difficult to differentiate between authorized and unauthorized
advertisements put up on the roads sides. “Considering the seriousness
of the matter, we have decided to launch a joint drive of officials
comprising both the revenue and engineering sections to strengthen the
drive against illegal hoardings,” he said. “We have already given
directions to the officials and they are expected to begin the drive
soon after collecting details of authorized and unauthorized banners put
up on the road sides and major junctions causing problem to the
people,” he said,