The Times of India 16.02.2013
Corporation begins drive to clear Coimbatore off illegal hoardings
COIMBATORE: In a first-of-its-kind initiative in the city, the municipal corporation has come down heavily on the illegal hoardings
and advertising signs that have been nailed to roadside trees or been
obstructing traffic. The civic body had issued a notice with respect to
the move. February 15 was set as the deadline for the advertisers and
owners of the firm that will be the deadline for the voluntarily
removing these illegal banners.
However, seeing no move made by
the owners till Saturday afternoon, the corporation officials were
deployed at various parts of the city to remove these hoardings. Workers
were found near Kalapatti and Vilankurichi on Friday evening where
numerous commercial signboards mainly for real estate projects and
education institutions are found on either sides of the street.
“The move will intensify in the coming days,” said a corporation employee deployed at Vilankurichi Road on Friday.
In its notification, the corporation had said that an FIR will be filed
against the advertiser, owner of the rented premises and even owner of
the product or firm being advertised as per section 480 (I) of Coimbatore municipal corporation Act. As per the act, one could be imprisoned for a year and also be penalised to the tune of Rs 10,000 or both.
The illegal hoardings are a major revenue loss for the corporation as
they do not come under the tax ambit of the civic body. “We are
focussing on the main roads especially at busy traffic signals and also
near Avinashi flyover. We are also focussing on some of the newly-added
areas also,” said S Sivarasu, commissioner (In Charge), Coimbatore
municipal corporation.
While some of the hoardings were removed
from Avinashi road, numerous scheme roads and inner lanes are still
littered with illegal advertisements erected on telephone poles, trees
and buildings, both public and private. Vilankurichi road and routes in
Kalapatti are littered with advertisement signs especially of real
estate firms that have put up signboards leading to their housing
projects.
The corporation officials claimed that they are yet
to compile a list of illegal hoardings and banners in their limits. But
it is being estimated that there are over 300 illegal hoardings in the
core city area alone.
and advertising signs that have been nailed to roadside trees or been
obstructing traffic. The civic body had issued a notice with respect to
the move. February 15 was set as the deadline for the advertisers and
owners of the firm that will be the deadline for the voluntarily
removing these illegal banners.
However, seeing no move made by
the owners till Saturday afternoon, the corporation officials were
deployed at various parts of the city to remove these hoardings. Workers
were found near Kalapatti and Vilankurichi on Friday evening where
numerous commercial signboards mainly for real estate projects and
education institutions are found on either sides of the street.
“The move will intensify in the coming days,” said a corporation employee deployed at Vilankurichi Road on Friday.
In its notification, the corporation had said that an FIR will be filed
against the advertiser, owner of the rented premises and even owner of
the product or firm being advertised as per section 480 (I) of Coimbatore municipal corporation Act. As per the act, one could be imprisoned for a year and also be penalised to the tune of Rs 10,000 or both.
The illegal hoardings are a major revenue loss for the corporation as
they do not come under the tax ambit of the civic body. “We are
focussing on the main roads especially at busy traffic signals and also
near Avinashi flyover. We are also focussing on some of the newly-added
areas also,” said S Sivarasu, commissioner (In Charge), Coimbatore
municipal corporation.
While some of the hoardings were removed
from Avinashi road, numerous scheme roads and inner lanes are still
littered with illegal advertisements erected on telephone poles, trees
and buildings, both public and private. Vilankurichi road and routes in
Kalapatti are littered with advertisement signs especially of real
estate firms that have put up signboards leading to their housing
projects.
The corporation officials claimed that they are yet
to compile a list of illegal hoardings and banners in their limits. But
it is being estimated that there are over 300 illegal hoardings in the
core city area alone.