The Times of India               06.06.2013

Greater Hyderabad Municipal Corporation's unique scheme to encourage jute bag usage

HYDERABAD: Greater Hyderabad Municipal Corporation (GHMC) commissioner M T Krishna Babu on Wednesday launched a novel scheme 'Sanche Bangaram' to dissuade people from using plastic bags at the Kukatpally Rythu Bazaar.

Citizens can buy jute bags and win gold worth Rs 1 lakh. The GHMC has taken up the scheme in coordination with the Kukatpally Rythu Bazaar management and a non-governmental organisation.

According to the scheme, a gift coupon would be given to a person who comes with a jute bag to the Rythu Bazaar.

The shopper has to drop the coupon in a box. "A draw will be held at Rythu Bazaar on July 15," the GHMC commissioner said.

The lucky winner will get Rs 1 lakh worth gold. Based on the response to the scheme, the GHMC would rope in private companies to organize such schemes at Rythu Bazaars and shopping malls in the twin cities.