The New Indian Express 29.03.2013
Corporation flexes muscles
![The Corporation has begun its drive to pull down unauthorised billboards and flexes in Kochi | EPS](http://media.newindianexpress.com/article1521164.ece/ALTERNATES/w460/unauthorised-billboards.jpg)
With the High Court ordering the immediate removal of unauthorised billboards in the city, the Corporation has begun the drive to pull down posters and flexboards across the city.
“The civic body has already started removing illegal billboards. More will be pulled down in the coming days,” said K J Sohan, town planning committee chairman.
“Though advertisers and contractors get sanction for installing smaller flexboards, later on they misuse the opportunity and erect bigger ones without the consent of the Corporation.
To keep an eye on such unauthorised billboards the Corporation will introduce Radio Frequency Identification system (RFID) next month.
The system is an electronic tag which will help track the location and size of the billboards. The authorities can decide the tax according to the inputs from the device.
The plan for an RFID system was introduced last year but there was a delay in its implementation, said a Corporation official.
The Corporation can fine up to `5000 on those contractors or advertising agency that are seen flouting the norms.
The traffic police have also decided to assist the Corporation in the drive to remove unauthorised flexboards and posters.
“We will be cooperating with the Corporation to help remove billboards especially along the highways,” said P P Shams, ACP of Traffic East.“Notices have been sent to all police stations regarding this. Criminal case will be charged against those found erecting illegal publicity materials,” said Baby Vinod, ACP Traffic West.
“Most parts of the city are smeared with posters and billboards of politicians and flexes stuck on wooden frames are seen dangerously jutting out from electric posts,” said Ajith Menon, a resident of Edappally
Last
year, the Corporation had initiated a similar drive which proved to be a
failure. But this time the authorities have decided to act tough on
defaulters.