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Tamil Nadu News Papers

Ads on petty shops, carts gain ground

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Deccan Chronicle 11.08.2009

Ads on petty shops, carts gain ground

August 11th, 2009
By Our Correspondent

Chennai, Aug. 10: In a city devoid of hoardings, advertisers go to petty shops and pushcart laundries to place their ads. Advertisers choose pushcart laundries close to high-rise apartments and petty shops in street corners to reach their target audience.

“I never thought that this pushcart laundry would ever fetch me a few thousand rupees at one go. I earned Rs 3,000 plus three tin sheets to cover my workplace,” said Shankaran, owner of a pushcart laundry in Kodambakkam. His mobile laundry is now bedecked with ads for a DTH service. Moideen, a petty shop owner in Anna Nagar road, is happy, he said, “A cellular phone service marketing team offered some money to put up their flexi-board advertisement on our rooftop.”

“The lack of hoardings in the city made us look for alternative spaces. We selected hundreds of mobile iron vehicles closer to residential areas in the city to start our campaign,” said a senior marketing executive with a DTH service.

The cellular service operator chose even automobile mechanic sheds to display its advertisements. “We even put up miniature hoardings on private buildings to reach out to a cross-section of Chennaiites,” said a senior ad executive.

While the Chennai corporation is on a beautification spree cleaning up walls and banning hoardings, some corporate companies are signing up to be part of the beautification drive to get visibility.

 

“Govt. should give incentives to teachers”

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The Hindu 11.08.2009

“Govt. should give incentives to teachers”

Special Correspondent

“To motivate them to improve pass percentage in schools”

 


Government watering down the syllabus would prove to be against the interests of the students

The government should upgrade the State Board syllabus gradually to that of CBSE


VELLORE: The Tamil Nadu government should introduce a system of providing incentives to teachers based on points scored by them in respect of their performance, in order to motivate them to improve the pass percentage of schools, especially in Vellore district, which got the lowest pass percentage in the State, said Sekar Viswanathan, Pro-Chancellor of VIT University.

Inaugurating the one-day training camp-cum-seminar for headmasters, organised by the Junior Red Cross (JRC), Tirupattur Education District, at Vani Vidyalaya Matriculation Higher Secondary School in Gandhinagar near here on Monday, Mr. Sekar Viswanathan said that each teacher could be given points for various aspects of their work in schools, such as teaching, helping the administration, research, etc. He said that under a similar system introduced in the VIT University, incentives were given not only to the teachers, but also to the non-teaching employees based on the points earned by them. A teacher or a non-teaching employee who scored 100 points would get one month’s salary as incentive.

The VIT Pro-Chancellor said that the practice of the government watering down the syllabus in order to increase the pass percentage of the students would prove to be against the interests of the students in the long run, and would affect future generations of students. The government should upgrade the State Board syllabus gradually to that of the Central Board of Secondary Education or the Indian Council for Secondary Education. The students studying these syllabi are able to perform well. The rural students are quite intelligent, and with some effort, they would be able to cope with the upgraded syllabus, he said.

Mr. Sekar Viswanathan said that as part of its social responsibility, the VIT, would, in association with the VIT Alumni Association, soon conduct subject-wise training programme for the teachers of government schools in Vellore district. The teachers would be trained to bring out the hidden talents in the students and make them perform well in the examinations. The students would not study well unless they have the fear of failure if they did not perform well in the examinations, he said.

G. Moorthy, Chief Educational Officer, Vellore, who presided, stressed the need for activities aimed at channelising youth towards good and constructive activities in order to prevent them from falling into the clutches of extremists, since 60% of the population comprised youth. The tendency to help others and a give-and-take attitude were dwindling among the students. “We are slowly converting our students into mark-securing machines. Through organisations such as the JRC, we should instil in the youth discipline, unity, tolerance, humanitarianism and a social service mentality. Academic education is only secondary,” he said.

Susheela Suryaprakash, honorary secretary, Indian Red Cross Society, Vellore district branch, stressed the need for inculcating discipline in the students from childhood in order to prevent the kind of domestic violence that is being witnessed in society.

It is the duty of the teachers to mould the students into good and disciplined citizens, she said.

A. Sundarapandian, district secretary, JRC, Tirupattur education district, welcomed the gathering.

Last Updated on Tuesday, 11 August 2009 03:22
 

Motorists start using service roads of Chennai bypass

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The Hindu 11.08.2009

Motorists start using service roads of Chennai bypass

K. Lakshmi

Though work on phase II of the project is still in progress

— Photo: S.Thanthoni

The Chennai Bypass near Surapet, Red Hills.

CHENNAI: Even as the work on phase II of Chennai bypass project connecting NH-4 (Bangalore-Chennai Highway) and NH-5 (Kolkata High Road) is in progress, motorists have already begun using the service roads extending from Maduravoyal to Redhills.

Though a major portion of the work between Maduravoyal and Madhavaram has been completed, including the 3-km elevated corridor at Ambattur worth Rs.100 crore, a few impediments en route delayed the completion of the project, according to officials of the National Highways Authority of India (NHAI).

Construction of road overbridge at Pattaravakkam as part of the elevated corridor was being delayed as the NHAI awaited sanction from Southern Railway for the design. However, it is expected to be completed in six months.

Similarly, permission from the Irrigation Department was also being sought as small canals crossed the alignment of the project near Madhavaram, the officials said.

With most part of the service roads on either side of the carriageway covering 13 km laid, several motorists have started using them to reach Madhavaram and the other arterial roads intersecting with the bypass. D.Chandran of Menambedu said, “I find this route easier to reach Puzhal as I can escape from traffic congestion and also save time.”

NHAI officials said vehicular subways in seven locations, including Ambattur Red Hills Road and Surapet, have been provided to enable motorists to use the arterial roads. Besides service roads with stormwater drain network, a bridge across Cooum river near Maduravoyal would also be constructed.

The four-lane bypass project covering various areas including Ambattur and Kathirvedu would be completed by April or May next year. A toll plaza would be set up as the one provided at Maduravoyal for phase I of the project.

With the completion of work, vehicles from other parts of the State could make use of the 32-km facility worth Rs.405 crore from Tambaram to Madhavaram connecting Bangalore and Kolkata High Road.

This would help in reducing heavy vehicle traffic on the other major roads in the city, the officials added.

Last Updated on Tuesday, 11 August 2009 03:13
 


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