The Hindu 24.09.2014
SDMC cleanliness drive to focus on awareness
This time around, the cleanliness campaign by the South Delhi civic body will focus on community participation.
A
South Delhi Municipal Corporation official said on Tuesday that in the
past, the drive would “be over with the leaders posing for photos with
brooms”.
The drive, which will start on Thursday and
go on till October 2, will focus on awareness and preventing littering,
rather than just cleaning up after offenders. Commissioner Manish Gupta
said: “If we can’t educate the population about not littering, then the
drive will not work.”
With that in mind, the
officials met representatives of 15 schools and colleges and 17 market
associations on Tuesday. Mr. Gupta added that the NSS and NCC wings in
educational institutions will also be roped in to inculcate good
sanitation habits in students.
Meanwhile, the corporation has ramped up its action against litterbugs through issuance of challans.
The
Corporation has set the target at 5,000 challans in each of its four
zones from September 15 to September 25. The Corporation said 3,926
challans had been issued from September 9 till Tuesday.
