The Hindu 22.11.2017
Civic body releases logo for clean city drive
Tiruchi Corporation Commissioner N. Ravichandran releasing the logo for ‘Clean Tiruchi’ drive on Tuesday.Photo: A. Muralitharan
It will be featured on all material on the Corporation’s clean city initiatives
The Tiruchi City Corporation (TCC), which has set a target to improve
its clean city ranking (Swachh Survekshan-2018) from the current sixth
position, has released a logo for its clean city campaign.
The
logo will be featured on all correspondence, pamphlets, posters and
awareness material on the clean city initiatives. Besides the image of
Mahatma Gandhi’s spectacle, which is the symbol of Swachh Bharat Mission
(SBM) of the Central government, an image of Rockfort temple, an iconic
symbol of Tiruchi, and a person cleaning with a broom figure on the
logo.
N. Ravichandran, Special Officer cum Commissioner, who
released the logo, said it was aimed at creating awareness among the
citizens of Tiruchi to cooperate with the civic administration in making
the city the No. 1 cleanest city in the country. All letters,
correspondence and awareness materials of the clean city campaign would
bear the logo.
“We can achieve the No. 1 rank only with the active
participation of citizens. I hope the clean city campaign will create a
sense of eagerness among the citizens on improving Tiruchi’s national
ranking,” Mr. Ravichandran told
The Hindu
.
He said the Corporation had appointed Mylswamy Annadurai,
Director, ISRO Satellite Centre, Bengaluru, as its brand ambassador for
the campaign. It would enable the Corporation to take forward the agenda
of reaching out to the citizens on all aspects of the campaign.
Mr.
Ravichandran said the Corporation had ordered 85 small load carriers at
a cost of Rs. 4.5 crore for streetwise garbage collection. Each vehicle
would cost Rs. 5.20 lakh. The vehicles were set to be delivered
shortly, taking the number of light weight load carriers to 140 from 55.
The new vehicles would gradually replace the hired load carriers.